In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also various other realities regarding modern B2B marketing. We talk about how the purchasing trip is now completely fragmented and also the way that community structure can help online marketers retake control of the discov

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as other truths about modern-day B2B advertising and marketing. We review exactly how the purchasing journey is currently totally fragmented and the manner in which neighborhood building can aid online marketers take back co

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and also other truths concerning modern B2B advertising and marketing. We review how the acquiring journey is now totally fragmented and the manner in which community structure can help marketers take back control of the discov